📣 Partner with The German Review
Reach an educated, global audience obsessed with Germany
📰 About Us
The German Review is an independent online publication that delivers sharp, English-language insight into German politics, society, and culture. With a fiercely loyal readership and zero sponsored content, we offer advertisers a trusted, uncluttered environment to connect with an engaged, educated, and internationally minded audience.
The German Review was founded by Jörg Luyken (The Telegraph, Der Spiegel, The Local) in 2020. This year, he was joined by Rachel Stern (Bloomberg, The Christian Science Monitor, The Local). Both journalists have lived in Germany for over a decade and know the country’s politics backwards.
Advertising spots are available on the Wednesday edition, sent out each week at 12.00pm CET.
📊 Our Reach at a Glance:
Newsletter Subscribers: 9,000 and growing
Social Followers: 11,000+ (Substack, Facebook, Instagram & LinkedIn)
Newsletter open rate: 40%+
Total reads per newsletter: 6,500
Click-through rate (CTR): 2-3%
📊 Who Reads The German Review? (reader survey, July/August 2025)
🌍 Location
41% live in Germany
29% in the USA
19% in the UK
Readers in Canada, Sweden, Greece, and beyond
🎓 Education
88% hold a university or postgraduate degree
52% have a Master’s or PhD
💼 Professional Background
30% work in Technology
21% in Finance or Business
19% in Academia or Education
Others include Government, Journalism, Law, and Engineering
🗣 Native Language
78% speak English natively
Readers also include native German, Spanish, Russian, Dutch, and Turkish speakers
🧠 What Do They Care About?
Our readers come to us for in-depth, context-rich journalism — not clickbait. Based on our survey of over 120 readers:
92% follow Germany’s role in the world
79% closely track Bundestag politics
73% are passionate about culture
41% want energy and climate policy coverage
This is an audience deeply invested in the national conversation — and they trust The German Review to help them understand it.
🧾 Advertising Preferences
Our readers are open to advertising — as long as it’s relevant.
74% prefer ads tied to Germany, its culture, or language
66% are interested in travel & tourism
45% welcome language-learning tools
Others seek events, webinars, academic programs, and expat services
💬 “I’m happy to see ads if it helps keep the newsletter going.” — survey respondent
💡 Why Advertise With Us?
✅ Niche, Engaged Readership
Our subscribers are not general news readers — they’re a highly educated, globally dispersed group with a strong interest in German politics, culture, and society.
✅ High Visibility with Minimal Clutter
We don’t do sponsored content. With banner ads only, your message stands out — no competing pop-ups, native ads, or advertorials.
✅ Long-Term Impact
Our partners benefit from high dwell time, strong CTRs (2% average), and a subscriber base that truly pays attention.
See how your ads would look in a typical newsletter here.
Get in touch to see whether we can work together on a long-term collaboration!
📬 Let’s Connect
Whether you're looking to build brand awareness, drive traffic, or reach a niche readership, The German Review offers a premium platform grounded in trust and influence.
📩 Contact us at: ads@thegermanreview.de
🌐 Visit: www.thegermanreview.de
📄 Terms and conditions for advertising on The German Review
We can’t wait to hear from you!