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What is The German Review?

The German Review is a newsletter for expats and Germanophiles who want to understand the issues being debated over the Stammtisch or Esstisch in Germany today.

It is sent out twice a week. The mid-week newsletter is for all subscribers; the weekend one is exclusive to paying members.

Founded in 2020, it is written by independent journalist Jörg Luyken (The Telegraph, The Local) and offers sharp analysis and opinion on German current affairs.

8,000+ dedicated readers

Here are some key stats on The German Review:

  • It has 8,000+ readers and is growing fast!

  • Average open rate of over 40%

  • Click through rate of 4%-6%

  • Articles across email and web are read approx. 50,000 times per month.

The German Review has a global reach: subscribers come from as far afield as Australia and Canada.

According to a recent reader survey:

  • 70% of readers are based in Germany

  • 35% are between the ages of 30-65

  • 48% are full-time professionals

  • 10% are students.

Package

  • Advertising space inside mid-week newsletter. Image and text provided by you. 600x600px image + 50 words text. €250 + VAT

  • Promotional email sent to my mailing list advertising your product/ services. 600x600px image + 500 words text + link. €350 + VAT

Terms and conditions

  1. Materials: Newsletter sponsors are responsible for delivering materials by email in the correct formats to The German Review (joerg.luyken@gmail.com) no later than one working day prior to the agreed day of the sponsorship. Sponsors can send new materials for each newsletter as long as they arrive on time.

  2. Sponsorship content: The German Review bears no responsibility for the contents of sponsor texts and images.

  3. Cancellations: If sponsors cancel a booking, The German Review reserves the right to charge a 50% cancellation fee.

  4. Billing: Unless otherwise agreed, The German Review bills sponsors (by e-mail invoice) at the end of every month. Invoices must be paid in full within 14 days.